--- title: "V2E AI Strategist ChatGPT Prompts" plan: "V2E FY26 Marketing Plan" prepared_for: "Michael Read, Vision 2 Estimating" prepared_by: "Adam Lopez Delon" date: "April 2026" purpose: "Standalone ready-to-paste prompts for using V2E's marketing plan with ChatGPT (or Claude, or any modern LLM)." --- # V2E AI Strategist ChatGPT Prompts This file is a companion to the V2E FY26 Marketing Plan. The plan is the strategy. This file is the toolkit for using the strategy with ChatGPT. Download both files. Upload the marketing plan into a ChatGPT conversation. Paste the system prompt below. Then use the 14 individual prompts plus the three audience-specific prompt sets that follow. ## Three modes for using this file The marketing plan serves three audiences. So does this file. | Mode | Audience | Where to start | |---|---|---| | **Mode 1. The fishing rod** | Michael — pulling at threads, drafting posts, generating angles | Set A (later in this file), then individual Prompts 2, 3, 5 | | **Mode 2. The playbook** | V2E sales and marketing team — running the plan day-to-day | Set B (later in this file), then individual Prompts 1, 6, 7, 8, 11 | | **Mode 3. The teaching tool** | V2E broader team — onboarding, upskilling, training | Set C (later in this file), then individual Prompts 4, 10 | The setup below applies to all three modes. The system prompt is the same. What differs is which prompts you use. --- ## Setup (5 minutes, one-time) 1. Open ChatGPT (chatgpt.com). The Plus plan ($20/month USD) gives access to GPT-5 and document upload, which is recommended. 2. Start a new chat. Click the paperclip icon and upload the **v2e-marketing-plan.md** file (the markdown version, downloadable from the same page as this file). 3. Paste the system prompt below into the first message before adding your own question. ChatGPT will treat the plan as authoritative for the rest of the conversation. For a reusable setup, create a **Custom GPT** (Plus plan only) named "V2E AI Strategist" with the system prompt below as the GPT's "Instructions" field and the marketing plan attached as a knowledge file. Every chat with that GPT inherits the context automatically. --- ## The System Prompt Copy and paste this at the start of any chat (or use as the GPT's Instructions field): > *I have just uploaded V2E's FY26 marketing plan. You are now my "V2E AI Strategist." Your job is to help me execute, refine and expand this plan. You should treat the plan as authoritative on V2E's strategy, voice, archetypes (the four Builder DNA archetypes), the Builder's Journey (L1-L6), the campaign system (Campaigns 1-6), the Platform Partnership Program (10 platforms across 4 tiers), the operating system blueprint (Section 07), V2E's AI System (V2E Brain, Farnsworth, Livingston, Visi Section 07a) and the data asset valuation framework (Section 08a). When I ask a question, ground your answer in the plan first, then add your own reasoning. Use Australian English. Don't sound like a generic AI sound like a strategic operator who has read the plan and worked through it. Constraints on every response: no em-dashes, no AI clichs (leverage, unlock, transform, seamlessly), no "I hope this finds you well", no rhetorical question openers. Short and direct.* --- ## The Prompts Each prompt is designed to produce useful output in one shot. Substitute the `{...}` placeholders with V2E specifics. Iterate after the first output reply with "tighter," "less corporate," or specific edits. --- ### Prompt 1. ICP refinement audit my customer list against the four archetypes > *Here is my current V2E customer list (or a sample): {paste 5-15 customer names + 1-line description each}. Map each one to the four Builder DNA archetypes from Section 02. Where you're not sure, say so. Then tell me: which archetype is currently my strongest segment by revenue? Which is my fastest-growing? Which one am I missing entirely? Recommend two campaign moves to attack the gap.* **When to use:** Quarterly review, before campaign sequencing decisions, before hiring conversations. --- ### Prompt 2. Saturday Back draft email 1 of the 5-email sequence > *Use the Saturday Back campaign brief from Section 04 Campaign 2. Draft email 1 of the 5-email sequence. The reader is Archetype 1 (Owner-Operator Carpenter). Length: under 120 words. Voice: my voice (Michael Read), based on the SPEAK references in Section 05. Hook on the "you can't keep pricing on Saturdays" pain. End with a soft Fifteen-Minute Friday Call CTA. No corporate language. No em-dashes. Australian English.* **When to use:** Initial Saturday Back launch, plus any time the sequence needs refresh. --- ### Prompt 3. Founder origin blog post (Story pillar) > *Draft the Story pillar blog post from Section 05 "From lumber yard to estimating company. Why I built V2E." Length: 800-1,000 words. Voice: my voice. Open with a specific moment from the lumber yard (you can invent a plausible scene; I'll edit). Bridge into why I built V2E (the underquoting / disorganised quotes / margin pressure). Close with the Builder DNA frame. Use Australian English. Don't use em-dashes or AI clichs.* **When to use:** First Story pillar publication. Re-use the prompt structure for any founder narrative content. --- ### Prompt 4. Asset audit compare current website to the plan > *I'm pasting in the current V2E website navigation / homepage copy / pillar page below: {paste content}. Compare it to the plan, especially 05 (Authority Content Spine) and Section 02 (the four archetypes). Tell me: which archetype is my homepage speaking to most clearly? Which archetype is invisible? What three changes would have the biggest impact on archetype-1 (Owner-Operator) conversion? Be blunt what's working, what's confused?* **When to use:** Before website refresh, after major plan revisions, every 6 months as a sanity check. --- ### Prompt 5. Builder's Journey gap analysis > *Use Section 02.5 the Builder's Journey. For my current customer base, where do most of my customers sit (L1, L2 or higher)? Use whatever signals you can pull from the plan. Build a 12-month plan to push my median customer up by 0.5 levels and identify the assets/services I'd need to deliver to make it real. Reference Campaign 6 (Builder Mastery Consultancy) where relevant. End with the three biggest blockers to upward movement.* **When to use:** Strategic planning, Enterprise tier conversion design, Builder Mastery rollout. --- ### Prompt 6. Pre-meeting prep discovery questions for a new lead > *I'm meeting a new prospect tomorrow. Their company is {company}, builder type is {description}, region is {region}. Based on 02 and 02.5, draft three discovery questions that will help me figure out: (1) which archetype they are, (2) which level of the Builder's Journey they're at, and (3) which V2E tier (CORE/PRO/MAX/Enterprise) is the right fit. Don't make them sound like a sales script make them sound like a curious peer. Then suggest the V2E asset I should send them after the call.* **When to use:** Before every new prospect meeting. 5 minutes well spent. --- ### Prompt 7. Wunderbuild outreach email (or any Tier 1 partner) > *Draft a 2-paragraph email to Hashi Kaar at Wunderbuild proposing the Integration Partner Engine activation in Section 05.5 month 1 co-content piece + month 3 joint webinar. My voice. Reference the existing relationship. End with a 30-min call CTA. Australian English, no em-dashes.* **When to use:** Each new partner activation. Adapt the {partner name} for any of the 10 platforms in Section 05.5. --- ### Prompt 8. Campaign sequencing what should I ship this week? > *I'm at week {number} of the FY26 plan. What should I be shipping this week per Section 06 (the GTM sequencing) and Section 05.5 (the Platform Partnership Program calendar)? List the specific assets, the owner per asset and the leading metric to track. If I'm behind, tell me what to drop. If I'm ahead, tell me what to bring forward.* **When to use:** Monday morning each week. Use the output as the team's standup agenda. --- ### Prompt 9. Data asset positioning investor / advisor pitch > *Use Section 08a (the data asset valuation framework). Draft a 1-page brief for V2E's board / advisors on the data asset opportunity. Sections: what we own, why it matters now, conservative vs aggressive valuation framings, the 3-step productisation pathway and the FY26 budget ask. Tone: factual, defensible, ambitious without being delusional. Australian English, no em-dashes.* **When to use:** Pre-board meetings, investor / advisor conversations, Stage 2/3 budget approval. --- ### Prompt 10. AI System narrative for a non-technical audience > *Use Section 07a V2E's AI System. Write a 300-word explainer suitable for the V2E homepage that introduces V2E Brain, Farnsworth, Livingston and Visi to a non-technical builder audience. Don't be cute. Don't oversell. Frame it as: "Here are the four AI components we're building, and here's what they do for you, the builder."* **When to use:** Website refresh, sales collateral, Visi launch comms. --- ### Prompt 11. Platform Partnership Program pick the next move > *I want to activate the {platform name} partnership next quarter. Use the per-platform brief in Section 05.5. Draft me: (1) a 2-paragraph outreach email to their partner manager, (2) a one-page co-content brief I can hand them, and (3) the success metrics for the activation. Australian English, no em-dashes.* **When to use:** Each partner activation across the 12-month calendar. --- ### Prompt 12. Quarterly review Q{N} actuals vs 09 gates > *Here are my Q{N} actuals: {paste numbers}. Compare them to the Q{N} gates in Section 09. Tell me: am I ahead, on-track or behind on each gate? What's the single biggest risk going into Q{N+1}? What's the change I should make to next quarter's plan based on what just happened? End with one sentence per gate I should put in the team review email.* **When to use:** End of every quarter. Pre-read for the leadership review. --- ### Prompt 13. Tender Autopsy case study draft from interview notes > *Here are interview notes from a builder customer who lost one tender and won another similar tender within 6 months: {paste notes}. Use the Tender Autopsy framework from Section 04 Campaign 3. Draft a 2,000-word case study with these sections: the two tenders side-by-side, the structural differences in pricing approach, the structural differences in narrative, the lesson, the Builder DNA framing. Anonymise where the customer requests. My voice. Australian English.* **When to use:** Each Tender Autopsy case study (target 3 in FY26 H1, plus 2-3 in H2). --- ### Prompt 14. Estimator's Edge newsletter draft this month's edition > *Draft the {month} edition of The Estimator's Edge per Section 04 Campaign 4. Sections: supplier price moves (3 items, with sources), regulation / compliance update (1 item), regional demand shift (1 item), one short builder profile (use {customer name} as the subject if I provide one). Length: 600-900 words. Voice: editorial, useful, no fluff. Close with a one-line CTA to the V2E Builder DNA Diagnostic. Australian English, no em-dashes. List sources at the end.* **When to use:** Monthly. Drop in the latest builder profile name and ChatGPT scaffolds the rest. --- ## Audience-Specific Prompt Sets Three prompt sets, one per audience. Use these in addition to the 14 individual prompts above. Each set is self-contained for its mode of use. --- ### Set A. For Michael (the fishing rod) When you want to pull at threads, draft a post in your voice, attack an assumption or generate the next angle. **A1. Daily 5-minute idea pull** > *Pretend I have 5 minutes between meetings. Pick one section of this plan you think is most under-developed or most easily extended. Generate three concrete angles I could take from it: a LinkedIn post, a customer-meeting question and a content piece. Each angle: one sentence on the angle, one sentence on the hook, one sentence on what makes it specifically V2E (not generic). Australian English, my voice.* **A2. Surface the contrarian angle** > *Read Section {section number} of the plan. Tell me: what's the contrarian, less-obvious angle in here? What's the take that would make a builder do a double-take if I posted it on LinkedIn? Then draft me a 100-word LinkedIn post in my voice that leads with that take. No hedging.* **A3. Draft me a LinkedIn post in my voice** > *Use Section {section number} as source material. Draft a LinkedIn post (under 200 words) in my voice. Hook in the first line. Specific Australian builder example or stat in the middle. End with a question or a Builder DNA Diagnostic CTA. Don't use em-dashes. Australian English. Don't sound like a corporate post.* **A4. What did I miss in this plan?** > *Critique this plan as if you were a senior marketing strategist who specialises in Australian residential building. What three things are missing or under-developed that should be in v3? Be specific: name the section, name the gap and propose what should be there. No hedging.* **A5. Brief me on tomorrow's meeting** > *Tomorrow I'm meeting with {prospect name / partner name / advisor}. Their company is {description}. Based on the plan, brief me on: (1) which archetype they fit (or which integration partner they map to), (2) the three highest-leverage things I should mention, (3) the one trap to avoid. 200 words total.* --- ### Set B. For the V2E sales and marketing team (the playbook) When the team is running the plan day-to-day. Sales prepping for prospect calls. Marketing prepping the next campaign asset. **B1. Sales: Brief me on archetype X for tomorrow's meeting** > *I'm meeting a prospect tomorrow who looks like Archetype {1, 2, 3 or 4}. Use Section 02 and Section 02.5 of the plan. Brief me on: (1) what they care about, (2) what they hate about their current setup, (3) which V2E tier (CORE / PRO / MAX / Enterprise) is the right fit, (4) the three discovery questions I should ask, (5) the one objection I should be ready for. Australian English, plain language.* **B2. Marketing: Generate this week's LinkedIn drumbeat** > *Generate this week's LinkedIn drumbeat for V2E. Three posts: one Story (Michael's voice), one Educate (data-led), one Authority (Builder DNA-related). Each under 200 words. Use the SPEAK pillars in Section 05 as the structure. Don't use em-dashes. Australian English. Reference one specific platform from the Platform Partnership Program (Section 05.5) in at least one post.* **B3. Marketing: What's the next platform activation, and what does it need?** > *We're at week {number} of the FY26 plan. Per Section 05.5 (Platform Partnership Program), what's the platform activation due this month? Pull the per-platform brief: audience profile, pitch angle, content type, referral mechanic, success metric. Then draft me a one-page activation kit: outreach email to the partner, co-content brief, 3 LinkedIn post stubs and the success metric. Australian English.* **B4. Sales: Audit this prospect against our wins/walk-away grid** > *Here's a new prospect: {company name, builder type, region, team size, current PM platform, source}. Use Section 03 (Wins/Walk-aways). Tell me: are they a Win (which archetype), a maybe (and what would tip it) or a Walk-away (and the specific reason). End with the next action V2E should take.* **B5. Marketing: Repurpose this week's content asset across channels** > *Here's the long-form content piece we just published: {paste content or summary}. Repurpose it across: (1) 3 LinkedIn posts, (2) one Estimator's Edge newsletter section, (3) one short-form video script (60 seconds), (4) two SPEAK content database entries (per Section 05). Maintain Michael's voice. Australian English.* --- ### Set C. For V2E team upskilling (the teaching tool) When you're onboarding a new V2E team member, training the production team on the customer journey or briefing a contributor on the AI build. **C1. Onboard a new V2E team member on the Builder DNA frame** > *I have a new V2E team member starting in 30 minutes. Generate a 30-minute self-guided onboarding session on the Builder DNA frame. Include: (1) a 5-minute reading from Section 01, (2) the four archetypes from Section 02 with one quiz question each, (3) the Builder's Journey from Section 02.5 with one application question, (4) a 1-paragraph reflection prompt at the end. Output in markdown so I can drop it into a doc.* **C2. Quiz me on the four archetypes** > *Quiz me on the four V2E builder archetypes. Five questions, mixed format: definition, scenario-matching, "spot the disqualifier", revenue band, and which V2E tier matches. After I answer all five, give me the answers with brief rationale. Treat me like a new team member who's read the plan once.* **C3. Explain Section 07a to a non-technical V2E team member** > *Explain Section 07a (V2E AI System) to someone who's never read the plan and doesn't have a technical background. Cover: (1) what V2E Brain, Farnsworth, Livingston and Visi each do, (2) why each one matters for V2E, (3) the Stage 1 / Stage 2 / Stage 3 sequence and what changes for the team at each stage. Keep to 400 words. Plain language.* **C4. Generate a 1-page handout summarising Section 02.5 for the sales team** > *Generate a 1-page handout summarising Section 02.5 (Builder's Journey, L1-L6) for V2E's sales and customer-success team to reference during the Consultation, Orientation and Next Steps meetings. For each level: one-line builder profile, one-line outcome, one-line V2E product fit, one signal that tells the V2E rep "this builder is at this level." Compact, scannable. Australian English.* **C5. Run a 60-minute team session on the Platform Partnership Program** > *I'm running a 60-minute V2E team session on the Platform Partnership Program (Section 05.5). Generate the session structure: (1) a 5-minute intro framing why platform partnerships matter, (2) a 25-minute walk-through of the 4 tiers with discussion questions per tier, (3) a 20-minute breakout where the team picks one platform each and drafts a co-content angle, (4) a 10-minute close with the 12-month calendar and the team owner per platform. Output in markdown.* --- ## Advanced Tips **Iterate, don't accept.** First output is rarely the best. Reply with "tighten that," "shorter," "less corporate," or specific edits. The second or third version is usually publishable. **Voice grounding.** When you want Michael's voice, paste 1-2 paragraphs of existing V2E content as voice samples in the same chat before asking for new copy. ChatGPT pattern-matches surprisingly well from a small sample. **Plan as ground truth.** If ChatGPT contradicts the plan, the plan wins. If the plan looks wrong in light of new evidence, update the plan, not the ChatGPT output. **Save good outputs to the knowledge base.** When ChatGPT produces something useful, paste it into V2E's knowledge base (Section 07 Layer 1 Voice Stream / SPEAK Content). It becomes training material for the next round. **Use it as a co-pilot, not an autopilot.** ChatGPT drafts. You and the V2E team edit, approve and publish. The plan is built around an approval workflow (Section 07) for a reason. **Update when the plan updates.** If V2E and the plan author iterate the plan in future quarters, re-download the markdown file and re-upload. Stale context produces stale output. --- ## Limitations to know 1. **ChatGPT does not know V2E's customer list.** It will pattern-match against archetypes but it cannot tell you which specific customer is which without you telling it. 2. **ChatGPT does not know V2E's pricing.** It will infer from the plan but not from V2E's billing system. Always verify pricing claims before using in customer-facing comms. 3. **ChatGPT does not know what's already been published on V2E's website or LinkedIn.** Provide the existing content as context when asking for new content (so it doesn't duplicate). 4. **ChatGPT can hallucinate dates, statistics and links.** Verify any numerical or factual claim before publishing. 5. **ChatGPT outputs are not legally reviewed.** Anything that mentions partner names, pricing or competitive claims should pass through the V2E team for sign-off. --- ## A note on tools These prompts work with **ChatGPT (any plan, GPT-4 or GPT-5 recommended)**. They also work with **Claude (claude.ai)**, **Gemini** and any other modern LLM that supports document upload. The system prompt and the 14 prompts are model-agnostic. For Claude specifically, upload the marketing plan as an "attachment" in the message; the rest is identical. --- *Prepared by Adam Lopez Delon for Vision 2 Estimating, April 2026. This file is V2E's, paid in full. Use, modify, share with partners as needed.*